Get ready, sports fans, because DoorDash is bringing a whole new level of excitement to this year’s Super Bowl with an ad that is not just attention-grabbing, but offers viewers the chance to win some of the most coveted products and items advertised during the game. That’s right, DoorDash is introducing a 30-second spot that includes a sweepstakes where one lucky winner could walk away with every single product showcased during the championship game. And we’re not talking about just any products – we’re talking about everything from a 30-pound tub of mayonnaise to a BMW vehicle.
Now, we all know that the Super Bowl is the biggest advertising event of the year, with millions of viewers tuning in to watch the game and catch a glimpse of the highly anticipated commercials. With over 60 to 70 advertisers vying for attention from over 100 million viewers, the stakes are high, and advertisers are shelling out a whopping $7 million for just 30 seconds of airtime during the game. It’s a cutthroat competition to capture the audience’s attention and leave a lasting impression.
What makes DoorDash’s approach so unique is that it’s all about leveraging other marketers’ messages to offer viewers something truly special. The sweepstakes promises that one lucky winner will take home all the products showcased during the game, including items from well-known brands like BMW, Doritos, Dove, Kia, M&M, Popeyes, and Volkswagen. It’s a bold and daring move that sets DoorDash apart from the rest.
But beyond just being a clever marketing tactic, the sweepstakes ties in perfectly with DoorDash’s core service of delivering products directly to consumers’ doors. It’s a natural extension of their brand and serves as a starting point for a broader discussion about DoorDash’s evolution and its expanding offerings beyond just restaurant deliveries. Kofi Amoo-Gottfried, DoorDash’s Chief Marketing Officer, sees this campaign as an opportunity to reshape the brand’s perception and showcase its growth and potential.
The total value of the products and services offered in the sweepstakes is estimated at a whopping $480,000, but Amoo-Gottfried hints that the actual value could be even higher as advertisers continue to unveil their Super Bowl plans. And with the game broadcast live from Allegiant Stadium in Las Vegas, Nevada, on CBS, Nickelodeon, and Paramount+, the excitement is only building as we approach the big game on February 11.
But how can you get in on the action? The sweepstakes is open to U.S. legal residents, and all you have to do is enter by correctly inputting a promotional code from DoorDash’s Super Bowl ad on the sweepstakes website. It’s that easy. The winner will be selected on February 12 and will receive an incredible assortment of prizes, including up to six vehicles, 1,000 Popeyes chicken wings, 24 Dove beauty bars, and various other items. The only exceptions are certain advertised products like alcohol and prescription drugs.
So, get ready to see some of the most exciting and captivating ads during this year’s Super Bowl, and who knows, you might just be the lucky winner who takes home all the amazing products advertised during the big game. It’s a game-changer of a sweepstakes that’s sure to keep everyone on the edge of their seats.