One of the biggest idols in K-Pop today, Jimin, one of the members of BTS, is now the newest global ambassador for the jewelry brand, Tiffany & Co. Known for his unique style and worldwide influence, Jimin marks a new chapter for the luxury brand by uniting with the world of music, art, culture.

“We are excited to welcome multifaceted artist and performer Jimin from BTS as our newest brand ambassador. He embodies the energy, style, and sense of modernity that characterize Tiffany & Co,” said Alexandre Arnault, executive vice president of products and communications.

“We are proud and incredibly excited to reveal our future campaigns with him will launch later this spring,” he added.

Recently, Jimin announced the release of his first official album, FACE, and is focusing on his new beginning as a solo artist while unveiling his new music to the world.

As a Tiffany & Co. ambassador, Jimin will showcase his unique approach to jewelry styling by wearing iconic Tiffany & Co. designs in upcoming campaigns.

“It is a great honor to partner with Tiffany and embody the values of a brand that has a passion for design, innovation, and art,” he said.

The global pop sensation will join Tiffany & Co. as Friend of the House in March, and her first campaigns for Tiffany & Co. will debut later this year.

Instagram profile deleted

During the morning of Tuesday, February 28, BTS’ Jungkook made a seemingly final decision on one of his biggest social networks with over 50 million followers, Instagram. The singer warned and reassured fans on Weverse Live that he has deleted his account on the platform:

“I deleted my Instagram. I wasn’t hacked. I just deleted it because I wasn’t using it much, so don’t worry. I also deleted the app, I don’t think I’ll be using it again from now on. I wanted to let you know in advance.”

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